January 3, 2008
UX is about play, really.
What is the most lasting impression of a favorite consumer product, web site or device you’ve used recently? It probably wasn’t its feature list or cool looks - but its conductivity to explore, to interact, to visualize lots of new possibilities through it - which, on return, make you want to use it again and again. Creating user empathy through playfulness -even on buttoned-up business applications- is the theory of Jonathan Follet on Engaging User Creativity: The Playful Experience: “There are many reasons not to introduce playfulness into a digital product or service. But if we keep users focused solely on getting things done—and not on having fun while doing it—we’ll miss an opportunity to realize the full potential digital products can afford. We need not be designing a game or a children’s product to leverage the creativity and imagination of our users.”